If you are still leaving your sales management to your salespeople’s individual notes and memories, you are missing on bigger opportunities that could generate more income for your company. When it comes to more productive operations and better sales reports, traditional calendar alerts and call scripts just won’t cut it—especially now that your competitors have incorporated today’s technology to their advantage, managing their sales from automated and data-driven marketing platforms.
The outcome of a fully automated system is worth the effort to upgrade and adapt. Everyone in your sales team is empowered to follow-up with prospects and touch base the market they know your company makes the most impact. They can effortlessly automate their schedules, so they will never miss an important call or meeting again, and work efficiently for better customer relationship management. Above all, you will be able to track sales activity from a single dashboard, where you can easily make adjustments throughout the company in just a couple of clicks away.
Ways CRM Can Be Used for Sales Pipeline Automation
1. Automating Lead Qualification
Not all prospects are created equal; many are poorly qualified, while some are hot prospects. One way to help your sales reps to separate poor quality leads from the good ones is with the use of a crm system from Singapore that helps with the workflow automation to qualify prospects based on their activities and online behavior.
With a good CRM system, you can easily track leads on your website, recording which links and pages they visit. You can also track through the emails you send them, discovering what links within the email they click and check on.
With the combination of this tracking feature and automatic lead tagging and scoring, you can almost accurately identify which leads are more interested customers and identify the appropriate products or services you can market to them.
2. Automating Lead Assignment
If you wish to go an extra mile with your lead qualification automation, let your cloud CRM automatically assign every lead to your sales personnel. Instead of having your sales team manually wade through your list of prospects, set up a system that prioritizes prospects based on lead scores and automatically assigns every lead to every staff based on the lead score and tags you have created.
For example, a lead scored higher and shows a clear indication of preference for a particular product you are offering. You can set up your customer relationship management tool to automatically email your sales expert about this product and mark that certain lead as a prospect that should be prioritized for lead nurturing.
Another example is the tagging leads. These are the prospects that show great interest in a certain product but do not seem to do any actions to purchase the product. You can set up your cloud CRM to automatically assign these leads to your team’s best deal closers.
3. Automating Schedule and Alerts
Since prospect behavior can be traced through your CRM system, your sales reps can act better on pursuing potential customers.
By automating your notifications, you and your sales team will receive real-time updates when a certain lead is reading your marketing emails or is browsing your website. You can take advantage of these alerts by connecting directly with the potential client right at that very moment when they are viewing your products or still in the process of deciding whether to purchase or not—a great opportunity to market and gain sales.
4. Automating Lead Nurturing
With sales processes becoming longer, lead nurturing becomes even more important for businesses in Singapore. Try combining the workflow automation of your CRM software with automated email responses for more efficient and sophisticated lead nurturing marketing.
Start by creating several common customer journeys and formulating emails that build on each other and support your created journey. Then, have these emails automatically sent, with each email in that campaign triggered by a particular action executed by your lead, such as clicking a link in the email or opening your sales email.
5. Automating Routine Communications
In relation to the previous processes, automating routine communications will make the lives of your sales reps much easier. Reduce the emails and follow-ups that your sales reps have to do manually, and get aggressive with automated communications by using automated messaging.
Help your sales personnel respond to existing customers and prospects with pre-made email templates for handling basic sales communications, such as order acknowledgment and order scheduling.
6. Centralizing System Viewing
Provide your sales team the data they need through centralized and automated information consolidation like what http://www.crystaldash.com/ in Singapore offers as part of its software features. Your sales staff needs immediate access to data from throughout the enterprise, and they do not have the luxury of time to rummage through every system where the data might be stored in.
One example is accessing the configure price quote software of the enterprise. Your sales rep does not want to tell a prospect that they will deliver the quote within the week. They want to come up with a solution instantly, right at that moment. To handle this type of transaction, automate your enterprise’s information consolidation and have it stored in a single point, where your sales team can access when they need to.
The ability to automate sales management, as well as sales reports, is the most powerful feature that any Singapore company can possess for better sales and overall productivity. An automated system is a huge time-saver for your company, and the time and effort invested in setting up a centralized and automated sales processes is well worth the effort.
