List of Considerations when Selecting a Marketing Agency

If you’ve decided to hire a creative agency for marketing and publicity materials, know that a proper search doesn’t just happen overnight. It is easy enough to look for the agencies available in Singapore with just a single click on any search engine – but keep in mind that there are factors you need to consider in choosing the ‘right’ one for your business needs.

There are many creative design agency firms in the market. Is it really important to find the perfect fit for your company? The answer is yes. Consider it an investment, as you are paying hundreds to thousands of dollars for their creative design services. You would want to get what you’ve paid for, wouldn’t you?

You will be presented with several options, with some creative design portfolios standing out more than others, but don’t get overwhelmed. Finding the right creative design agency might sound intimidating, but as long as you know the considerations to take into account, you’ll be in the right direction.

In a recent article published by Forbes, the importance of proper marketing in the healthcare field is highlighted. Healthcare marketers hold the responsibility of delivering and creating effective marketing content and other campaigns. Why? Effective healthcare marketing poses the potential to change someone’s life.

Effective and responsible creative design is needed beyond than just the healthcare sector. In the cutthroat business world, it is just equally as important to seek the assistance of a branding consultant to make your brand stand out. What makes your brand different than others? Why should your customers purchase your products than other sellers? Coming up with an effective marketing strategy would help you answer these important questions.

In selecting a branding agency for your business needs, here is a list of considerations you might want to keep in mind:

1. Establish your goals

From healthcare services to product selling, every business endeavor has a different idea of what it requires from a creative agency. For most, it’s all about business growth and the bottom line. Each agency may have varying strategies in achieving these goals, though. For instance, one branding firm may suggest establishing a stronger online presence through coming up with more creative content for your business’ blog, while another branding agency might recommend a complete branding revamp.

It is essential to establish your company’s goals to select an agency which is best-suited to serve your needs.

2. Accessible client portfolio

Before booking a creative agency, ensure that they can provide you access to their previous client portfolio. This allows you to get a glimpse of the work they do, and potentially gain an idea on the creative design they can offer you. It’s better if they have experience working with companies like chun tsubaki agency from Singapore which are a part of your industry in the past. You can always inquire about the results and see if it fits what your company needs.

You can also access the agency’s official website and browse through client testimonials. What’s better than online testimonials? Direct personal testimonies, of course. Better yet, you can also ask for client referrals – and hear a personal account straight from a previous client.

3. Ample experience

With several agencies in Singapore both ready and willing to help you with creative design services, it is encouraged to seek a marketing agency which can offer you an extensive consultation/ effective strategy session. This is a great avenue to raise any inquiries you have and consider the potential approaches possible for your company. It would help to think of this consultation similar to that of a job interview with a prospective applicant.

4. Limited Budget

Let’s face it. Most companies in Singapore only have a limited budget when it comes to marketing and publicity materials. Other companies even opt not to spend a single dollar on marketing, which makes it hard for the business to grow into greater heights. Consider marketing as an investment for your company. Regardless of your allotted budget, you must always find a creative agency which can offer you results truly worth what you’ve paid for.

Several marketing and creative agencies have scalable services – but one trick to sift those worth checking on is to look for transparent billing practices and see if they can provide quotes for your unique business needs.

5. Delivering your Vision

The ‘right’ marketing agency for your business must be committed to make your goals and dreams a reality. The staff must be passionate to help you build your brand, which is important if you’re only starting out in the market, and they must also be experienced in helping you retain your customers. A great creative firm must be able to offer you possible solutions for all your business needs, as well. This includes: effective marketing to every consumer and customizing specific ideas for your respective industry.

Most agencies rely on proven-and-tested business processes, but the best marketing agencies are willing to go the extra mile and experiment – until they figure out what strategy achieves the best results for your company.

6. Open communication lines

Just like in any other industry, communication is key. You would want a creative firm that keeps clients in the loop, instead of having them take days before they can respond to your inquiries. Always ask if you will be kept in direct contact with the employee who spearheads the marketing work on your account. This will give you timely updates on how the campaign is turning out.

Some agencies might not be able to give you the direct contact you need, though, so be sure to familiarize the firm’s policies on communicating with clients during a campaign.

This list is compiled in no particular order.